Privacy Policy
Last updated: 14 July 2026
This policy explains how MatchdayLab collects, uses and protects personal data. It applies to this website (matchdaylab.com) and to the filming, editing and delivery services we provide.
1. Who we are
MatchdayLab is a sole trader business operated by Damo, trading as “MatchdayLab”, based in London, United Kingdom.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, MatchdayLab is the data controller for the personal data described in this policy.
- Contact email: damo@matchdaylab.com
If you need to write to us by post, email us at the address above and we will provide a postal address for correspondence.
2. The personal data we collect
2.1 Information you give us
When you complete the enquiry form on our website, or contact us by email or phone, we collect:
- Your name
- Your club or organisation
- Your email address
- Your phone number
- Your match date and preferred package
- Anything else you choose to tell us in the message field
If you go on to book, we also collect billing details, invoicing information and correspondence relating to your fixture.
2.2 Audio-visual material captured at fixtures
When we film a match we record video and audio. That footage will contain images — and may contain the voices — of players, coaching staff, match officials, spectators and others present at the ground. Images of identifiable individuals are personal data.
Where we produce individual player reels, we also process the names, shirt numbers and playing positions supplied to us by the club.
2.3 Information collected automatically
Our web server automatically records limited technical information, including your IP address, browser type, device type and the pages you viewed. We rely on legitimate interests (site security and reliability) for these server logs.
Separately, cookies may collect information about how you use the site. Non-essential cookies are only ever set with your consent. See our Cookie Policy.
2.4 Special category data
We do not intentionally process special category data (such as health, racial or ethnic origin, or religious belief data) and we never ask for it. We recognise that video footage of people can incidentally reveal characteristics of this kind. We do not analyse footage to infer such characteristics, and we do not use it for any purpose beyond delivering the service booked.
We do not store your card details. Payments are handled by our payment provider.
3. How and why we use your data
| What we do | Data used | Lawful basis (UK GDPR Art. 6) |
|---|---|---|
| Respond to your enquiry and provide a quote | Name, club, email, phone, fixture details | Legitimate interests — responding to a request you made |
| Deliver the filming, editing and delivery service you booked | Contact and fixture details, match footage, player details | Performance of a contract |
| Invoice you and keep accounting records | Name, club, billing details, transaction records | Legal obligation (tax and accounting law) and performance of a contract |
| Capture and edit match footage containing images of individuals | Video and audio footage | Legitimate interests — providing a commissioned filming service to the club, balanced against the rights of those filmed. The commissioning club is responsible for notifying participants and obtaining any consents required (see section 5). |
| Use clips or stills to promote MatchdayLab (e.g. our website or social media) | Video and stills | Consent of the individuals shown. The club’s written permission is a contractual precondition, but it is not a substitute for the consent of the people in the footage. We honour every individual opt-out, and we never use footage of under-18s promotionally without parental consent. |
| Send you marketing emails about MatchdayLab | Name, email | Consent — or, where you are an existing customer and we are marketing a similar service, the “soft opt-in” under PECR reg. 22. Every message carries an unsubscribe link. |
| Establish, exercise or defend legal claims | Any relevant data | Legitimate interests — protecting our legal position |
Where we rely on legitimate interests, we have carried out a balancing assessment and are satisfied our processing does not override your rights and freedoms. You can ask us for details of that assessment, and you have the right to object (section 8).
4. Match footage — how we handle it
- Raw footage is transferred from the camera to encrypted storage as soon as reasonably practicable after the fixture.
- Edited footage is delivered to the commissioning club by a secure, time-limited download link.
- We do not sell footage to third parties.
- We do not publish footage publicly unless the commissioning club has given written permission.
- We do not use footage to train facial-recognition systems. Our AI-tracking camera follows the ball and the flow of play — it does not identify individuals by face.
5. Filming, consent and children
Grassroots football frequently involves players under 18. Responsibility for consent is shared, and it matters that both sides understand their role.
The commissioning club is responsible for:
- Notifying players, parents, guardians, officials and spectators that the fixture is being filmed;
- Obtaining parental or guardian consent for the filming of any player under 18, in line with FA safeguarding guidance and the club’s own safeguarding policy;
- Telling us, in advance and in writing, about any individual who must not appear in the footage — for example because of a court order, a safeguarding concern, or a withdrawn consent.
MatchdayLab is responsible for:
- Acting on any opt-out notified to us, by removing, cropping or blurring the individual concerned so far as is technically achievable;
- Storing footage securely and restricting access to it;
- Never using footage containing under-18s for promotional purposes without specific written consent from both the club and the parent or guardian;
- Deleting footage on request, in accordance with your rights in section 8.
If you do not want to appear in MatchdayLab footage — whether you are a player, parent, guardian, official or spectator — you can tell your club, or you can come to us directly at damo@matchdaylab.com. You do not have to go through the club. We will act on your request free of charge and we will not ask you to justify it.
Our operator holds an enhanced DBS check.
6. Who we share your data with
We do not sell your personal data. We share it only with:
- The commissioning club — footage and reels are delivered to the club that booked the service.
- Service providers acting on our instructions, including our website host, email provider, cloud storage and file-delivery provider, payment processor and accounting software provider. These are “processors” under UK GDPR and are bound by contract to protect your data.
- Professional advisers, such as accountants, where necessary.
- Authorities or regulators, where we are required to do so by law — including where footage is requested in connection with a safeguarding investigation, a police investigation, or a disciplinary matter brought by a league or county FA.
7. How long we keep your data
| Data | Retention period |
|---|---|
| Enquiry form submissions that do not lead to a booking | 12 months from last contact |
| Customer contact and booking records | Duration of the relationship plus 6 years |
| Invoices and accounting records | 6 years after the end of the relevant tax year (HMRC requirement) |
| Raw match footage | 6 months after delivery, then deleted |
| Delivered edits and player reels | Archived for as long as we have an ongoing relationship with the club, so that footage can be re-supplied on request. We review our archive at least once a year and delete material we no longer have a reason to keep. Any club or individual may ask us to delete their footage at any time, and we will do so. |
| Marketing consents and opt-outs | Until consent is withdrawn. Opt-out records are kept indefinitely so we can continue to honour them. |
8. Your rights
Under UK data protection law you have the right to:
- Be informed about how we use your data — that is the purpose of this policy.
- Access a copy of the personal data we hold about you.
- Rectification — have inaccurate data corrected.
- Erasure — ask us to delete your data, including footage in which you appear, where there is no overriding reason for us to keep it.
- Restrict processing in certain circumstances.
- Data portability — receive data you gave us in a machine-readable format.
- Object to processing based on legitimate interests, and to object to direct marketing at any time.
- Withdraw consent at any time where our processing relies on consent. Withdrawal does not affect processing carried out beforehand.
To exercise any of these rights, email damo@matchdaylab.com. We will respond within one month. There is no charge. We may ask you for information to confirm your identity before we act.
9. Security
We take appropriate technical and organisational measures to protect your data, including encrypted storage, access controls, strong authentication on our accounts, and secure, time-limited delivery links. No system is completely secure, but we will notify you and the Information Commissioner’s Office where we are legally required to do so in the event of a personal data breach.
10. International transfers
Some of our service providers (for example cloud storage and email) may store data outside the UK. Where data is transferred outside the UK we ensure an appropriate safeguard is in place — such as UK adequacy regulations, or the International Data Transfer Agreement / UK Addendum to the EU Standard Contractual Clauses.
11. Cookies
Our use of cookies is set out in our Cookie Policy. You can change your preferences at any time using the “Cookie Settings” link in the footer.
12. Complaints
If you are unhappy with how we have handled your personal data, please contact us first at damo@matchdaylab.com so we can try to put it right.
You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
ico.org.uk
13. Changes to this policy
We may update this policy from time to time. The current version is always on this page, and the “last updated” date at the top tells you when it last changed.